The brand synonymous with mixing people, ideas and cocktails brings this spirited cocktail to life as inspiration for parties and fashion.

NEW YORK, November 15, 2022 /PRNewswire/ — Just in time for the holidays, Absolut unveils the next chapter of the “Born To Mix – The world of cocktails AbsolutThe iconic brand playfully spotlights the fashion-forward Espresso Martini with a stylish yet effortless guide to vacation accommodations and an inspired handbag that’s equal parts talking, portable, and sipping.

New traditions will define the 2022 holiday season, with 80% of shoppers planning to celebrate more “mini” moments (Pinterest previews). Building on this vacation insight, Absolut has partnered with entertainment experts Rise to cure the Absolut Espresso Martini Mini-Party Guide – a new resource to get together more often than before and do it Espresso Martini style. Festive food pairings, energetic playlists, design inspiration, a cocktail kitfashion recommendations and more, the Mini Party Guide is designed to free up time for hosts to focus on what really matters: mingling with loved ones.

“The Absolut Espresso Martini has evolved with our palates over time and the popularity of the cocktail we find in our glass today is testament to the versatility and diversity of the brand,” said Matt Foley, Vice President of Marketing, Absolut. “Our recent campaign, ‘Born to Mix’, personifies popular Absolut cocktails to inspire people from all walks of life to mingle, including the lively and eye-catching personality of the Espresso Martini, and we’re excited to scale this for the holidays. through privileged moments of conviviality.”

Thanks to the Mini Evening Guide, the Absolut Espresso Martini will be the must-have cocktail that will be the centerpiece of receptions this holiday season. From a recipe that exudes sophistication and elegance with its rich, full-bodied and complex yet smooth taste, Absolut is the foundation for the decadent profile of velvet and warm flavors of the Espresso Martini. Although it never went out of fashion, the cocktail has made a huge comeback recently thanks to its timeless flavor, fiery espresso, charming appearance, and glitzy origin story.

Absolut will also elevate the style and cheer of the Holidays with a festive collaboration with a viral designer, Nicolas Bentel. Launching Black Friday, Absolut and Bentel will energize the annual shopping moment and holiday gatherings with a limited edition of The Absolut Espresso Martini handbag. Much like the cocktail party, this one-of-a-kind gift will be the talk of the season, designed to grab the attention of any room with its nostalgic yet upbeat cool design.

“The goal of the Absolut Espresso Martini handbag is to bring the iconic cocktail beyond the bar, to the streets and into people’s homes,” said Nicolas Bentel, designer. “Attractive, yet classic, there’s a real story to be told with this creative contrast: just like the timeless recipe, the Absolut Espresso Martini handbag is the perfect blend of bold complexity and classic nostalgia.”

Serving as an unexpected inspiration for entertainment as the season’s centerpiece, fashion and culture, the spirit of Absolut’s Espresso Martini can effortlessly elevate any holiday occasion. Mixed with Absolut, Kahlúa and espresso, this delicious and lively cocktail is best enjoyed with friends and family.

Please visit the www.hauste.co/absolutminisoiree to learn more about Espresso Martini inspired vacation accommodation and don’t miss The Absolut Espresso Martini handbag drop on Friday, November 25.

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ABOUT PERNOD RICARD UNITED STATES
Pernod Ricard USA is the premium spirits and wine company in the United States and the largest subsidiary in Paris, France. Pernod Ricard SA., the second largest spirits and wine company in the world. Pernod Ricard employs approximately 19,000 people worldwide, is listed on the Euronext (Ticker: RI) and is part of the CAC 40 indexes. The company’s core spirits include such prestigious brands as Absolute Vodka, Plane Tequila, Chivas Regal Scotch Whisky, The Glenlivet single malt scotch whisky, jameson Irish Whiskey, Kahlua Liquor, Malibu, Martell Cognac, Olmeca Violas Tequila, Beefeater Gin, Delete Unique village of Maguey MezcalCodigo Tequila, Monkey 47 Gin, Seagram’s extra dry gin, Malfy Gin, Hiram Walker Liquors, Midleton Irish Whiskey, Irish Redbreast Whiskey, Aberlour single malt scotch whisky, LilletJefferson Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Richard; superior wines such as Jacob’s Creek, Kenwood Vineyards, Campo Viejo and Brancott Domain; and champagnes and sparkling wines as exquisite as Perrier toy Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has over 1,000 employees across the country. As “creators of conviviality”, we are committed to sustainable and responsible business practices in the service of our customers, consumers, employees and the planet. Pernod Ricard UNITED STATES urges all adults to consume its products responsibly and has an active program to promote responsible consumption. For more information visit: www.pernod-ricard-usa.com.

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