Many industries have adopted green initiatives to meet consumer demand for sustainability. From how consumers buy to what they buy, market transformations around the world are impossible to ignore.
According to Deloitte’s recent 2022 Sustainability and Consumer Behavior report, 52% of consumers limit water use as part of an overall effort to live a more sustainable life. 21% would spend more on goods and services for a company or brand committed to saving water and other natural resources.
This is great news for entrepreneurs who have streamlined their business processes toward the same mission of increased sustainability. Additionally, property managers should see a greater opportunity for growth.
Real estate experts are waiting 88% of commercial properties to be aligned financial and energy incentives in the form of green leases over the next five years. As a result, tenants and tenants will perceive sustainable properties as a chance to live their green lifestyle.
However, not all property managers understand the impact of investing their money in sustainability. Contractors are crucial players in convincing property managers to switch to sustainable plumbing.
Advocacy for savings
Changing consumer behaviors and demand for greener living have prioritized sustainability in commercial real estate, but few people talk about green plumbing. Explaining the value of integrating or updating plumbing systems to drive more energy and water efficient technologies is often left to the contractor. However, their promotion of sustainable plumbing can go a long way in helping property managers achieve their business goals.
A McKinsey study showed 63% of those implementing, social and governance (ESG) are seeing positive results. Contractors should educate homeowners on the benefits of establishing sustainable plumbing to their bottom line. Research has proven that caring for the environment is a key driver of profitability, generating a return on investment for owners who make the switch.
For example, the Harvard Business Review found a 29% increase in sales of sustainable products from 2013 to 2019. This is clear evidence that green businesses attract more consumers and help build brand loyalty. Importantly, the commercial property management industry may view this as a chance to reach more rental prospects and retain current tenants for the long term.
Of course, mechanical engineering professionals must also demonstrate their commitment to sustainability by developing their own green business practices. Relying on renewable energy to power their offices, installing the same green products they use in their clients’ properties, investing in the latest green technologies and applying for green certifications – “walk as you talk” – will impress suspicious property managers.
Benefits of sustainable plumbing
The benefits of installing durable plumbing are probably obvious. In addition to reducing water bills, property managers can improve the water and energy efficiency of their buildings, increase the marketability of commercial properties, and ensure building longevity.
There are several opportunities for property managers to implement green plumbing, including:
● Install low-flow faucets and showerheads
● Install waterless urinals
● Install or modernize high-efficiency water heating systems
● Install or modernize solar or heat pump water heaters
● Install high efficiency toilets
Although some of these solutions have higher upfront costs, good data on the return on investment these systems deliver is now more readily available than ever.
Replacing older toilets with high-efficiency models can greatly benefit a homeowner’s bottom line, and the new low-flow technology means end users won’t see any performance impact. Toilets meeting the requirements of the WaterSense certification guarantee 20% savings compared to federal rinsing standards. Similarly, the most efficient ENERGY STAR qualified gas water heaters can helping homeowners save $740 on their commercial property utility bills.
Commercial buildings have detrimental effects on the environment. Their carbon emissions, water consumption and air pollution represent 90% of the environmental impact of commercial real estate.
Property managers who install sustainable plumbing join an elite market of green buildings that help improve the environment and resource availability. According to the US Environmental Protection Agency 40 state water managers anticipate shortage of resources over the next 10 years.
Commercial buildings already use a lot of water. The 2017 Commercial Building Energy Use Survey found that commercial buildings over 200,000 square feet consume on average 22,000 gallons of water per building per day in 2012. By incorporating sustainable plumbing, property managers can significantly reduce their water consumption.
It has never been more critical for property managers to respond to green building efficiency. Although they don’t need to be experts in sustainable plumbing, reducing water usage with green materials and replacing old systems with the latest technology can help reduce environmental impact and protect public health.
The role of the entrepreneur
Property managers may not fully understand how sustainable plumbing could improve their bottom line and help them meet consumer demand for green infrastructure. Mechanical systems contractors should leverage their skills and expertise to help promote water efficiency in the commercial sphere.
Rose Morrison is a freelance writer who covers topics related to construction, home renovation and contracting. She is also the editor of Renovated.com, a site dedicated to the latest trends in the home industry. She has a passion for innovative technologies that make the home industry sustainable and efficient. Check Renovated.com to see more of his work.