Lisa Lund is the owner of Lund Mortgage, an Arizona-based mortgage brokerage firm. She sat down with HousingWire to share her excitement for the upcoming HW Annual Conference and its role within the welcoming committee.

HousingWire: What are you most looking forward to at HW Annual 2022?

Lisa Lund: I think HW Annual 2022 has so many insightful sessions and takeaways that there really is something for everyone to benefit from. There’s marketing, regulation, margin squeeze, and even the Women of Influence Forum, which is close to my heart, and I believe there’s so much value for everyone in the industry, whether you’re starting or whether you are a long-time veteran. like me. I would say I’m most excited for the housing supermarket Session. I’m also excited to hear from some of the best when it comes to the outlook for the housing market

Housing Cable: As a local, what do you think are the characteristics that set Scottsdale apart and make it the perfect setting for HW Annual 2022? Also, do you have any favorite spots or recommendations you shouldn’t miss?

Lisa Lund: Scottsdale, Arizona has seen instrumental growth over the past few years and still offers many opportunities for investors, homeowners and the real estate market as a whole. There’s so much to do, and with our weather cooling off a bit from the summer months, October is a great time here. Scottsdale has so much to offer, whether you’re an avid golfer, love to hike, or a foodie like me, you’ll never be bored in Scottsdale. You must also take in our amazing sunsets – the sky is breathtaking.

Housing Cable: After years of a rollercoaster ride in the housing market, what do you think are the skills that professionals in the housing industry need to hone the most?

Lisa Lund: Now is the time to hone your skills and be the “real” advisor and expert in your industry. There is so much consumer information out there that is misleading and creating fear. We must be the voice and educators of everyone. We should never stop educating ourselves as well, regardless of our experience in the industry. It is so important to my business that I network and stay on top of changing trends and markets. If we don’t continue to think outside the box and expand our knowledge, we will be left behind.

HousingWire: Why are you excited to be a member of the HW Annual 2022 Host Committee?

Lisa Lund: I am very humbled and so excited to be part of the HW 2022 Annual Host Committee. This industry has given me so much over the years that I want to be able to give back and be that encouragement for others. I have made so many strong bonds by participating in events like this and I really don’t think I would be where I am today without the mentors and people who helped me and believed in me. It’s a great opportunity to welcome everyone to my home country and network with so many talented people and learn from everyone. I love the chance to meet new people and what a perfect way to do it.

Housing Cable: What advice would you give to top talent in today’s market?

Lisa Lund: “You know what you know, but you don’t know what you don’t know”. Now, this may sound like a silly tongue twister and something obvious, but you’d be surprised how many people (myself included) are afraid to try new things and step out of their comfort zone. We all have things that we feel in control of and there are other things that we tend to avoid. There will always be someone who isn’t afraid to try new things and do it better. So don’t get stuck in your ways, reach out and learn.

HW Annual will be held this year in Scottsdale, Arizona and will feature housing leaders from all corners of the industry, including real estate, mortgages and foreclosures. Hear from today’s top leaders and enjoy networking events with like-minded professionals. Plus, get a warm welcome from Lisa Lund and our other welcoming committee members. Join us on HW Annual for the content, connections and technology you need to win in this environment. Subscribe to HW Annual here