Canadian mortgage leader partners with APlus Mortgage Group and Shoreline Mortgages to serve the Atlantic Provinces, setting the stage to drive growth

(CNW Group/Pineapple Financial Inc.)

TORONTO, May 4, 2022 /CNW/ Pineapple Financial Inc. (Pineapple), from Canada leading digital mortgage destination for the modern homebuyer, is pleased to announce that it will now offer mortgage services in Atlantic Canada. Having experienced rapid growth following a significant rebranding, various new key strategic partnerships and a large-scale transformation program, the Torontois thrilled to bring its revolutionary approach to mortgage services to more Canadians through this market expansion.

“Our goal at Pineapple has always been to give as many Canadians as possible the opportunity to buy a home,” said Shubha Dasgupta, co-founder and CEO of Pineapple. “To do this, we dug in and systematically made the mortgage experience easier. We sought to remove the fear factor from the process and simplify the journey through data-driven processes and smart tools, while strategically expanding and sustainably our presence in Today, we have taken a giant step in this mission with our expansion into Atlantic Canada. Through our alliances with APlus Mortgage Group and Shoreline Mortgages, Pineapple will be able to provide more homebuyers with the best experience and products the industry has to offer. »

By deepening its presence in New Brunswick, New Scotland, Prince Edward Islandand Newfoundland and Labrador, Pineapple will be able to help more Canadians plan to buy a home, refinance or renew their mortgage. In order to maintain the level of service for which it is recognized, the company has partnered with the main mortgage groups in the region: APlus Mortgage Group and Riparian mortgages, which have now been renamed Pineapple Aplus Mortgage Group and Pineapple Shorelines Mortgages. By becoming Pineapple’s new strategic financing partners, the two teams will help drive growth by leveraging the company’s cutting-edge technology to drive innovation within the mortgage profession and provide Canadians seeking a mortgage a seamless and tailored experience.

“We are proud to call APlus Mortgage Group and Shoreline Mortgages our partners – two leading Canadian mortgage companies,” said Christa Mitchell, Chief Strategy Officer and Managing Partner at Pineapple. “These partnerships will be key to unlocking Pineapple’s potential on the ground, ensuring the continuity of what we have built since our inception, and providing the best mortgage services and solutions to borrowers in Atlantic Canada.”

Pineapple’s decision to serve Atlantic Canada marks its ambition to create momentum and pursue its commercial growth. The company is on track to continue to expand its commercial presence across the country, while modernizing the entire mortgage industry. With the real estate landscape having changed significantly over the past few years, the recent increase in interest rates and the inclusion of the 2022 Federal Budget Housing Plan, Pineapple is poised to offer Canadians looking for a mortgage best-in-class advice every step of the way. of their trip.

“We are thrilled to join Pineapple and look forward to working alongside their team as they make their Atlantic Provinces debut,” said Nicole Georges, Owner and Mortgage Broker at Pineapple APlus Mortgage Group. “Pineapple is about to revolutionize the way people secure their mortgages, and we’re both excited and excited to be a part of that journey. Above all else, they put people and technology first, and we believe this is the key to improving the profession and homebuyers.With our shared resources and knowledge, I am confident that we are ready to conquer the Atlantic market and become the mortgage destination of choice.

“Pineapple Shoreline Mortgages is thrilled to be part of the Pineapple family as one of its key partners in Atlantic Canada when it enters the market,” said Marc Mahony, owner and managing director of Pineapple Shoreline Mortgages. “Pineapple is a game-changer in the mortgage industry by revolutionizing the mortgage experience through its new positioning and new approach to business. Combined with our expertise, our well-established relationships and our network of agents, we are convinced that our team will contribute to the success of Pineapple’s market integration.”

About Pineapple

Pineapple is a leader in the Canadian mortgage industry, breaking the mold by focusing on both the long-term success of agents and brokerages, as well as the overall homeowner experience. With over 450 brokers within the network, Pineapple uses industry-leading cloud-based tools and AI-powered systems to empower its brokers to help Canadians achieve their ultimate dream of owning a home. Pineapple is active in the community and is a proud sponsor of the Canadian Cancer Society, where proceeds from every transaction go to improve the lives of fellow Canadians affected by cancer. To visit for more information.

Follow us on social networks:
Instagram: @pineapplemortgage
Facebook: Pineapple Mortgage
LinkedIn: Pineapple Mortgage

SOURCE Pineapple Financial Inc.



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