RE-Target® is an innovative advertising and communication channel enabling multiple listing services (MLS) and real estate associations to deliver highly targeted messages to their core subscribers and member audiences.

New RE-Target customers integrate it into FlexMLS, Relevate and the Triangle MLS portal.

Today’s announcement couldn’t be a better demonstration of RE-Target’s ability to be easily integrated into any MLS association or webstack.

— Warren Dow, Managing Director of Real Estate, SavvyCard

ST. PETERSBURG, FL, FLORIDA, USA, November 1, 2022 / — The Association of REAL ESTATE AGENTS of Greater Louisville® (GLAR), Association of Realtors of Greater Rochester® (GRAR) and Triangle MLS have chosen RE-Target® by SavvyCard® to improve member engagement with MLS resources and affiliated home service providers on three different business platforms. These organizations represent nearly 25,000 real estate professionals.

RE-Target is a communications program that delivers segmented messages and advertisements to an MLS or member dashboard, providing an alternative channel to reach agents where they are most active. RE-Target was designed to improve awareness and engagement of internal and affiliate resources while generating meaningful non-dues revenue for its clients.

Greater Louisville will deploy RE-Target® on FlexMLS. Greater Rochester will integrate the program into its Relevate member dashboard and Triangle MLS will integrate the software into its proprietary MLS dashboard.

“Our RE-Target integration with FlexMLS provides a valuable opportunity for our members to interact with important association information and learn more about our member affiliates,” said Lynda Fernandez, CEO of GLAR. “Increasing our members’ awareness of our affiliates and local home service providers will help them be more informed when assisting buyers and sellers.”

“We want the Relevate Member Portal to be the hub of our members’ association experience,” said James Yockel, CEO of GRAR. “The integration of RE-Target supports this goal by giving us the ability to visually communicate with our members about GRAR’s products, services and affiliates, putting them front and center with links that foster deeper engagement.”

“RE-Target will integrate seamlessly with our new MLS portal,” said Matt Fowler, Executive Director of Triangle MLS. “In addition to giving us a new way to build awareness and adoption of our services, RE-Target also connects our subscribers with local affiliates. The non-dues revenue generated by the program will help our association stakeholders provide new tools and services to our common members. This is a victory on several levels.

“Today’s announcement couldn’t be a better demonstration of RE-Target’s ability to be easily integrated into any association or MLS web stack,” said Warren Dow, General Manager of Real Estate. at SavvyCard. “We designed RE-Target to be platform independent to eliminate this potential barrier for our customers. We’re excited to work with these three forward-thinking organizations to enhance their favorite operational platforms.


About the Greater Louisville Realtors Association®:
The Greater Louisville Realtors Association® (GLAR) is the “voice of real estate” in Greater Louisville. As a local branch of America’s largest professional association, the National Association of REALTORS®, GLAR represents over 5,500 members involved in all aspects of the residential and commercial real estate industries. GLAR advocates for the protection of property rights and the real estate profession, provides business services, technology and education to its members, and is the most comprehensive market data resource for the Greater Louisville area. For more information, visit

About the Greater Rochester Association of Realtors®:
Greater Rochester Association of Realtors® is a non-profit trade association representing and supporting over 3,000 REAL ESTATE AGENTS® in the Rochester metro area and beyond with chapters serving parts of the Finger Lakes and Southern Tier. REAL ESTATE AGENTS® are real estate professionals who subscribe to a strict code of ethics set forth by the National Association of Realtors®. GRAR also provides a public website featuring all property listings in the service area at

About Triangle MLS:
Triangle MLS, Inc. is a wholly owned subsidiary of the Raleigh Regional Association of REALTORS®. TMLS provides a database management service for over 16,000 real estate professionals. TMLS’ service area currently includes 16 counties in the greater Triangle region. TMLS compiles over 12,000 active listings of homes for sale at any one time and totals over 63,000 listings annually. Plus, it provides historical data and photographs of homes sold in our area over the past ten years. For more information, visit

Warren Dow
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RE-Target® is an innovative advertising and communication channel for MLS and REALTOR® organizations.