Diving Brief:

  • Rent., a property rental marketing company, has created a new tool, RentSocial. for TikTok, which will help bring visibility to posts by property managers using the platform, according to a statement.
  • The new tool will allow owners to develop TikTok campaigns informed by the company’s first-party data, which includes that of more than 50 million users.
  • With the addition of the automated service, Rent. becomes the only large-scale SEO service to offer TikTok marketing solutions for the multi-family industry. The tool comes as advertising demand on the platform continues to rise.

Overview of the dive:

Although still new compared to its competitors, TikTok has managed to create an advertising business that stands out which has attracted marketers from countless industries. However, as it continues to flourish, the odds of being seen are likely to get tougher, providing companies like Rent. the possibility of providing services intended to help navigate in space.

RentSocial. is advertised as a turnkey solution for businesses listed on its network to create TikTok videos without “any effort from the client,” the release details. Those who work with Rent. can already leverage their existing content to produce the content, with the marketing company then managing the strategy using their first-party consumer data.

The move follows the growing interest of real estate players seeking to target TikTok users, each of whom may be at different stages of their buying or renting journey. TikTok reaches nearly 30% of 20-29 year olds and 16% of people aged 30 to 39 in the United States, according to Comscore data. Additionally, nearly 60% of Gen Z use TikTok.

“TikTok is not only the fastest growing social media platform, but also increasingly one of the top destinations for information and recommendations, with nearly half of TikTok users claiming that the platform informs their buying decisions,” Rent said. CEO Jon Ziglar in the Release.

Currently seated as fastest growing social media platform, TikTok influences almost every aspect of the marketing industry. In recent months, Instagram has recently adopted many TikTok featuresjust like the The new NBA app. The company also has alluded to the creation of product distribution centers to better enable companies to deliver advertised products on its platform.