Company has sold more than $150 million worth of homes in Ottawa, Toronto and Sudbury following $34 million seed funding round
OTTAWA, Ontario, June 30, 2022–(BUSINESS WIRE)–PropTech innovator Unreserved today announced its entry into the residential real estate market in Windsor, Ontario. Unreserved addresses the top consumer pain points when buying and selling a home by leveraging their proprietary technology that provides 100% transparency for buyers while maximizing benefits for sellers. Investors in the $34 million funding round earlier this year – the largest in Canadian history – included CEO Ryan O’Connor, Chairman of the Board and former CEO of Royal Lepage Simon Dean, technology investor Jason Chapnik of Intercap and many real estate professionals.
“Windsor is a key market for us as we expand our presence in Ontario and across Canada,” O’Connor said. “Local home buyers and sellers have been impacted by a lack of transparency in the residential real estate market, as many aspects of pricing and transactions are hidden from them. Our approach is based on openness through a technology that empowers everyone to have complete information to make informed decisions.This is the future of the real estate industry, and we are proud to bring it to Windsor.
The process begins with a seller requesting a home appraisal and a team of unqualified listing experts working with them to confirm their target price and closing dates. As a full-service real estate company, Unreserved offers construction, staging, marketing and promotion to help attract qualified buyers with specialized photos and video presentations of any given listing. Open houses and private exhibitions are coordinated with verified buyers to generate interest. Home inspection reports and market comparables are provided publicly on the listing page and, more importantly, everyone can watch a transparent bidding process unfold before their eyes. Unreserved also offers an industry-first 12-month warranty on homes sold on its platform.
The Unreserved technology platform paves the way for a seamless way to buy and sell homes allowing buyers to bid on homes in a real-time online auction environment, eliminating blind bidding and the daunting offers of the equation. Additionally, Unreserved is a full-service auction company, providing staging, marketing and promotion to attract qualified buyers and interested sellers.
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