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Promotional image courtesy of Red Rock Real Estate, St. George News

CONTRIBUTED CONTENT — Southern Utah’s largest brokerage, Red Rock Real Estate, has partnered with Real Broker, a growing network of agents building the future of real estate. Here’s why they did it.

(LR) Allen Holland, Matt Curtis and Adam Legg with Red Rock Real Estate, location and date not specified | Photo courtesy of Red Rock Real Estate, St. George News

red rock is among the 100 largest independent brokerages in the country, according to RealTrends. Alongside Red Rock Property Management, which manages a portfolio of more than 650 homes, and Red Rock Vacation Rentals, which manages more than 215 nightly rentals, the company is growing, thriving, and has the largest market share in the southern Utah.

Red Rock completed more than 2,800 transactions totaling more than $1.5 billion in volume and paid out $25 million in gross commission income to its agents last year. In light of their runaway success, founder Matt Curtis and his partners, Allen Holland and Adam Legg, began thinking about ways to give back some of the business to the agents who helped build it.

Several ideas were discussed including selling small percentages to top agents, selling to a national brokerage firm and more. However, none of these options proved to be thorough enough to sustain the Red Rock team, and that’s when the workshop for an innovative plan began.

In the fall of 2021, Curtis discovered Real Broker, a technology company that is revolutionizing the real estate brokerage model. Everything about their business model promised to elevate what was currently offered to Red Rock agents, and the partners unanimously agreed that joining Real Broker would significantly benefit Red Rock as a whole.

“Our core values ​​are aligned with them,” Curtis said. “It gives our agents a lot more opportunities.”

Promotional image courtesy of Red Rock Real Estate, St. George News

Real Broker creates opportunities for brokers and agents to build wealth and grow their business through revenue sharing, equity incentives, and better commission distribution.

When Red Rock became a member of Real Broker, their agents were immediately offered these benefits as well as new shareholding opportunities with company matching. To date, Red Rock is the largest independent brokerage to join Real Broker.

Curtis said partnering with Real Broker was the right move for Red Rock agents, and the company will continue to prioritize their success.

“It gives our agents a real opportunity to own the brokerage and create multiple streams of income,” he added. “We believe that with the tools offered by Real, our agents will be able to better serve their customers and our market.”

Red Rock Agents now have access to daily live training and education with proven industry top brokers, agents and influencers. Real Broker provides state-of-the-art technology tools to help agents manage their transactions, be more efficient, and stay connected to a supportive community of over 5,000 real estate professionals across the United States and Canada.

Red Rock Real Estate team photo, location and date not specified | Photo courtesy of Red Rock Real Estate, St. George News

When Red Rock was established in 2012, Curtis, Holland and Legg set out to revolutionize the industry with their leadership mindset. Today, their team of 40 brokers and more than 375 agents offers the most complete real estate experience in the region.

Having built an incredible brand in Southern Utah, Red Rock’s leadership team is ready to expand the business nationwide. Being part of Real Broker opens up those avenues, Legg said. They have already started collaborating with teams in other states, with more areas to come.

“We can reach new heights for a brokerage in our region with Real,” he added. “We want to continue to serve Southern Utah while bringing our brand and expertise to other parts of the country.”

Red Rock is a group of real estate professionals representing buyers, sellers, owners, and people of all backgrounds looking to invest in Southern Utah. From vacant lots to luxury homes, they do it all.

Find your agent, and perhaps the home of your dreams, at RedRockRealEstate.com.

Written by ALEXA MORGAN for St. George News.

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